Cookie Policy

UK GDPR & PECR Compliant
Last updated: January 2026

This Cookie Policy explains how wearezumi Limited (“zumi”) uses cookies and similar tracking technologies on our website (wearezumi.com). It should be read alongside our Privacy Policy. By continuing to use our website you accept our use of cookies as described below.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to improve efficiency, and to provide information to the website owner. Cookies cannot run programs or deliver viruses to your device.

We use cookies in compliance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR). Where cookies require your consent, we will ask for it before setting those cookies.

Essential

Always active

Required for the website to function. Cannot be disabled.

Analytics

Optional

Help us understand how visitors use our site to improve it.

Marketing

Optional

Used to deliver relevant advertising on other platforms.

2. Essential Cookies

These cookies are strictly necessary for the zumi website to function. They enable core features such as authentication, security, and payment processing. You cannot opt out of essential cookies — without them the website would not work.

Cookie NamePurposeDurationProvider
zumi_sessionMaintains your login session and authentication stateSession (cleared on browser close)wearezumi Limited
zumi_csrfCross-site request forgery protection tokenSessionwearezumi Limited
zumi_consentStores your cookie consent preferences12 monthswearezumi Limited
__stripe_midStripe fraud detection and payment security12 monthsStripe, Inc.
__stripe_sidStripe session identification for secure payments30 minutesStripe, Inc.

3. Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting information anonymously. We use this data to improve the user experience and identify areas for improvement. Analytics cookies are only set if you have consented.

We use Google Analytics 4with IP anonymisation enabled. Data is processed on Google’s servers and is subject to Google’s Privacy Policy.

Cookie NamePurposeDurationProvider
_gaGoogle Analytics — distinguishes unique users by assigning a randomly generated number2 yearsGoogle LLC
_ga_[ID]Google Analytics — maintains session state2 yearsGoogle LLC
_gidGoogle Analytics — distinguishes users (shorter-lived)24 hoursGoogle LLC

4. Marketing Cookies

Marketing cookies are used to track visitors across websites. The intention is to display advertisements that are relevant and engaging. These cookies are only set with your explicit consent.

We may use the Facebook Pixel and TikTok Pixel to measure the effectiveness of our advertising campaigns. You can opt out of these at any time through your cookie preferences or directly through the platforms’ own opt-out tools.

Cookie NamePurposeDurationProvider
_fbpFacebook Pixel — tracks visits across websites to deliver targeted advertising3 monthsMeta Platforms, Inc.
_fbcFacebook Pixel — stores ad click information3 monthsMeta Platforms, Inc.
ttclidTikTok Pixel — tracks conversions from TikTok advertising30 daysTikTok

5. Managing Your Cookie Preferences

You can manage your cookie preferences in the following ways:

Via our cookie banner

When you first visit wearezumi.com, a cookie consent banner will appear. You can accept all cookies, reject optional cookies, or customise your preferences. You can revisit these settings at any time by clicking the “Cookie settings” link in our website footer.

Via your browser settings

Most browsers allow you to refuse cookies or delete existing cookies through their settings. Note that doing so may affect the functionality of our website. Common browser links:

Opt-out tools

You can opt out of Google Analytics across all websites using the Google Analytics Opt-out Browser Add-on. For targeted advertising opt-outs, you can use the Your Online Choices tool.

6. Third-Party Cookies

Some cookies on our website are set by third parties. We have no direct control over these cookies. The third parties who may set cookies on our website include:

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our business practices. The “last updated” date at the top of the page indicates when the most recent changes were made. We encourage you to check this page periodically.

8. Contact

If you have any questions about how we use cookies, please contact us:

wearezumi Limited

Email: hello@wearezumi.com

Website: wearezumi.com

You also have the right to complain to the Information Commissioner’s Office (ICO) at any time if you believe your privacy rights have been infringed.